Category Archives: Uncategorized

During the pandemic, Maruchan had a massive increase in instant noodle sales. Big sales mean big budgets, so they came to us with an ask for a broadcast spot. Our strategic insight was the idea of warmth, specifically relating to the reasons people ate ramen during the lockdown periods. It turns out it wasn’t justContinue reading “Maruchan – Broadcast”

Stop & Shop launched their e-commerce arm and needed help raising awareness. We created these print ads to let people know that the longtime Northeast grocer is here to help keep things moving. I came up with the headline and subhead concept and worked with a Junior Copywriter and Junior Art Director to bring themContinue reading “Stop & Shop – E-Commerce”

Eastern Bank’s mission is doing what’s right and smart. So it’s no surprise that one of their priorities in 2019 (and into 2020) was addressing Boston’s racial wealth gap. My team created and launched Color & Capital For Good, a fully integrated campaign that focused on addressing the city’s racial inequities, and more importantly, proposing solutionsContinue reading “Eastern Bank – Color & Capital For Good”

Eastern Bank has a history of fighting for what’s right and smart. In 2018, when a midterm election ballot question in Massachusetts threatened the rights and protections of the transgender community, we decided there was no other choice but to take action. Our Good Votes campaign educated, empowered and encouraged people to support the transgenderContinue reading “Eastern Bank – Good Votes”

We were tasked with coming up with an awareness campaign for MassMutual’s Direct to Consumer life insurance plans, which if you are not familiar, is insurance that helps take care of your family after you kick the bucket. My art partner and I came up with the conceptual directions and I wrote the headlines andContinue reading “MassMutual”

AMP was selected to participate in the 2019 YouTube South by Southwest (SXSW) Creative Agency Challenge. The task: leverage YouTube and Google data to create two pieces of skippable YouTube content for She Can STEM (selected by the Ad Council) to empower parents to encourage their daughters’ interests in STEM. My team worked with YouTube and Google toContinue reading “YouTube / Ad Council”

TCS World Travel is an elite travel service that provides one-of-a-kind trips to parts of the world that are uncharted by the average person. They tasked us with creating a brand awareness campaign that shows off their ability to deliver trips – and experiences – you’ll remember for a lifetime. I came up with theContinue reading “TCS World Travel”

We were tasked with coming up with a 2018 Holiday campaign that put Hasbro toys and games at the top of everyone’s list. So we made everyone who gave their kids, relatives or friends Hasbro toys and games a Gift Giving Champion. I wrote video scripts, helped with casting and production and ate a lotContinue reading “Hasbro”

Prana is a California-based sustainable clothing brand that oozes good vibes and great style. We pitched a campaign that spoke to the level of hard work, care and quality that goes into each and every piece of clothing they make. I wrote copy, learned a lot about the sustainable clothing industry and realized that theContinue reading “prAna”

Southwestern Health Resources is a Dallas-based physician and hospital network that needed a website overhaul. I wrote website copy and distilled a lot of confusing hospital jargon into more conversational and approachable language. Visit the full site here.