Agency: AMP | Role: Creative Director

We were tasked with relaunching HBO’s “max pop” social channels by implementing a new strategy and producing ongoing social content. Here’s how my team grew a Gen-Z audience by speaking their language, connecting pop culture, and embracing an already rabid fanbase.

If it seems like a lot of work, it was. Here’s what the team produced each month: 40 visual assets, 10 tweets, 10+ quickturn/reacitve assets, 3-5 creator concepts.