Agency: AMP | Role: Creative Director
We were tasked with relaunching HBO’s “max pop” social channels by implementing a new strategy and producing ongoing social content.
Here’s a case study outlining how my team grew a Gen-Z audience by speaking their language, connecting pop culture, and embracing an already rabid fanbase.
We following each month: 40 visual assets, 10 tweets, 10+ quickturn/reacitve assets, 3-5 creator concepts.