Agency: AMP | Role: Creative Director
As the creative lead on Blaze Pizza, we focused always on organic social creative, hopped on quick turn trending content, helped local franchises gain traction through paid media campaigns, and supported big internal pushes such as LTO offerings and bundles. In 2025, we were tasked with developing a new brand platform that differentiated the brand from what competitors were doing.
Enter: Feed Your Fire. A new brand platform that heroes Blaze Pizza as the place to get what you want, when you want, however you want it.
We produced and executed a massive shoot to capture brand campaign content with assets that have the legs to live for years. The result? Three :30s, six :15s, three :06s videos and a large library of static and video assets to be used across digital media, paid and organic social. Our campaign content reached 17.9MM users in our Meta campaigns, delivered 91MM impressions and generated over $20MM in revenue.