Maruchan – Broadcast

During the pandemic, Maruchan had a massive increase in instant noodle sales. Big sales mean big budgets, so they came to us with an ask for a broadcast spot. Our strategic insight was the idea of warmth, specifically relating to the reasons people ate ramen during the lockdown periods. It turns out it wasn’t justContinue reading “Maruchan – Broadcast”


Eastern Bank – Color & Capital For Good

Eastern Bank’s mission is doing what’s right and smart. So it’s no surprise that one of their priorities in 2019 (and into 2020) was addressing Boston’s racial wealth gap. My team created and launched Color & Capital For Good, a fully integrated campaign that focused on addressing the city’s racial inequities, and more importantly, proposing solutionsContinue reading “Eastern Bank – Color & Capital For Good”

Eastern Bank – Good Votes

Eastern Bank has a history of fighting for what’s right and smart. In 2018, when a midterm election ballot question in Massachusetts threatened the rights and protections of the transgender community, we decided there was no other choice but to take action. Our Good Votes campaign educated, empowered and encouraged people to support the transgenderContinue reading “Eastern Bank – Good Votes”

YouTube / Ad Council

AMP was selected to participate in the 2019 YouTube South by Southwest (SXSW) Creative Agency Challenge. The task: leverage YouTube and Google data to create two pieces of skippable YouTube content for She Can STEM (selected by the Ad Council) to empower parents to encourage their daughters’ interests in STEM. My team worked with YouTube and Google toContinue reading “YouTube / Ad Council”