Eastern Bank

Social media and website content for the bank’s Join Us For Good campaign that won us an Audience Honor in the LGBTQ Engagement category at the 2019 Shorty Awards. Visit their Instagram to see more.

In 2018, a midterm election ballot question in Massachusetts threatened the rights and protections of the transgender community. So we decided there was no other choice but to take action, put our core values on display and ask people to lobby, rally and protect those at risk.

We educated, empowered and encouraged people to support the transgender community by not only registering to vote, but using their vote, and their voice, for good. And they did. With 68% of MA voters choosing Yes to uphold transgender protections, this response was a clear indication that when we come together for a good cause, we can create the change we want to see.

Copy: Meg Lake | Art: Kelli Mosher, Liz Grant, Kelly VanWart | ACD: Brian Fudge