Two different digital execution examples for MassMutual’s Direct to Consumer life insurance plans.

COPY: Meg Lake | ART: Abby Peterson | CD: Kevin Griffin

DIRECTION 1: Why So Grim?

Getting a MassMutual life insurance police means that you’ve taken care of everything after you’re gone. So we took the opportunity to show how much the Grim Reaper’s life has changed because of MassMutual’s ability to take care of people’s loved ones.

DIRECTION 2: For Every Phase

Each phase of life is special and special things should be taken care of. With life insurance from MassMutual you can be sure you’re taking good care of every phase from this point on.