Campaign work for SilverSneakers, a complimentary fitness benefit for adults 65+ through their Medicare Advantage plans. Wrote copy for Social Media, Magazine Wraps, Landing Pages, OLA, Digital Ads, Email Marketing and Retargeting.
Copy: Meg Lake | Art: Brayden Varr
Magazine Cover Wrap
Magazine Cluster Ads
Landing Pages for all media
Copy tweaked based on point of entry.
OLA example for Open Enrollment aimed to encourage seniors to keep their benefits top of mind when choosing a Medicare plan.