SilverSneakers is a complimentary fitness benefit for adults 65+ through their Medicare Advantage plans. We developed a fully integrated campaign that required a lot of copy. So I wrote everything from social magazine wraps and landing pages to OLA, digital ads and email marketing. Then I immediately joined a gym.
Magazine Cover Wrap
Magazine Cluster Ads
Landing Pages for all media
Copy tweaked based on point of entry.
OLA example for Open Enrollment aimed to encourage seniors to keep their benefits top of mind when choosing a Medicare plan.