SilverSneakers is a complimentary fitness benefit for adults 65+ through their Medicare Advantage plans. We developed a fully integrated campaign that required a lot of copy. So I wrote everything from social magazine wraps and landing pages to OLA, digital ads and email marketing. Then I immediately joined a gym.
Magazine Cover Wrap
Magazine Cluster Ads
Landing Pages for all media
Copy tweaked based on point of entry.
E-Mail Marketing
OLA
OLA example for Open Enrollment aimed to encourage seniors to keep their benefits top of mind when choosing a Medicare plan.
Megan Lake 