SilverSneakers is a complimentary fitness benefit for adults 65+ through their Medicare Advantage plans. We developed a fully integrated campaign that required a lot of copy. So I wrote everything from social magazine wraps and landing pages to OLA, digital ads and email marketing. Then I immediately joined a gym.

Magazine Cover Wrap


Magazine Cluster Ads


Landing Pages for all media

Copy tweaked based on point of entry.

Live Life Well

E-Mail Marketing


OLA example for Open Enrollment aimed to encourage seniors to keep their benefits top of mind when choosing a Medicare plan.

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