Campaign work for SilverSneakers, a complimentary fitness benefit for adults 65+ through their Medicare Advantage plans. Wrote copy for Social Media, Magazine Wraps, Landing Pages, OLA, Digital Ads, Email Marketing and Retargeting.
Copy: Meg Lake | Art: Brayden Varr
Magazine Cover Wrap
Magazine Cluster Ads
Landing Pages for all media
Copy tweaked based on point of entry.
E-Mail Marketing
OLA
OLA example for Open Enrollment aimed to encourage seniors to keep their benefits top of mind when choosing a Medicare plan.
