Created social content for the world’s most iconic compound.

Notable Accomplishments: Facebook Live broadcasts, World Play-Doh Day campaign and my first introduction to the world of hand modeling.

COPY: Meg Lake | ART: Roberto Valdivieso| CD: Kevin Griffin

Play-Doh tasked us with generating buzz around World Play-Doh Day. We interviewed kids from all over the world and asked them what they thought the future would look like, then we created it in Play-Doh, wrote a cohesive story and launched it on the brand’s 60th anniversary on September 16, 2016.